Faster, Smarter Media Planning with Akkio’s New Agent

It’s Monday morning, and you’re a media planner with a $5 million budget to allocate. The client wants to maximize household reach on CTV, but also expects efficiency across YouTube and Meta. Normally, this would mean hours of spreadsheet modeling, endless “what-if” tabs, and back-and-forth with analysts before you even have one plan to share.

Now imagine: with a single click, your plan appears. Enter the budget, choose what to optimize for, and the agent uses your reach curve data to do the rest. In seconds, a complete baseline mix appears — allocations, projected impressions, and cost efficiency laid out for you.

That’s the power of Akkio’s Media Planning Agent.

From Laborious Setup to Instant Baselines

Media planning has always been a balancing act — weighing budgets, channels, and client goals to create a mix that delivers results. But for too long, the process has relied on spreadsheets, static tools, and intuition. That means hours of setup and guesswork when it comes to explaining mix performance.

With Media Planning Agent, the bottleneck disappears. Upload your reach curves, set campaign goals, and instantly generate a baseline mix you can build on.

From there, it’s easy to refine.

Keep the Planner in the Loop

No baseline is the finish line. Every client has unique requirements, from maximizing household reach to capping spend on a single channel. With inline editing, you can quickly align allocations to those goals — lock in a guaranteed CTV buy, or shift Meta down to 30%. The agent recalculates instantly, balancing optimization with client priorities.

Explore Multiple Scenarios

Once you’ve tailored the plan, it’s simple to branch out. Want to see what happens if YouTube takes the lead? Or if Meta drives efficiency? With a few clicks, you generate multiple labeled scenarios — each saved, ready for review.

Instead of stopping at one or two mixes, you can test every angle in minutes.

Compare and Choose the Best Path Forward

The final step is confidence in decision-making. The Media Planning Agent lets you compare scenarios side by side — not just as options, but as data-driven trade-offs. See exactly how each plan performs on spend, reach, and efficiency, then guide your client toward the mix that best matches their priorities.

Once the choice is made, the plan flows directly into activation, carrying all the context with it.

Why This Matters for Agencies

The Media Planning Agent changes the shape of planning:

• Days of setup → minutes to a baseline mix
• Gut-feel allocations → aligned with client goals
• Handful of scenarios → unlimited what-ifs
• One “best guess” → confidence in the strongest mix

It’s not about building a plan. It’s about testing every plan — and confidently choosing the best one.

Ready to Try It?

The Media Planning Agent is available in Akkio today. See how it can transform the way your team plans.