Media Planning
Traditional planning tools take ages to build a single scenario. Media Planning Agent enables planners to quickly run multiple budget, channel, and reach scenarios to find the optimal mix.
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capabilities
Plan Every Scenario. Run the Best One.
One-click to generate a baseline media plan
Create complete media plans in seconds by leveraging reach curves and inputs like audience, reach targets or budget constraints—no spreadsheets required.
Easily adjust allocations based on client goals
Fine-tune allocations with your context—like pre-negotiated rates or client goals such as prioritizing spend on Meta over Tiktok.
Build and save multiple scenarios
Explore alternative allocations across channels, audiences, or budgets, and save versions like “CTV-Heavy $5M” or “Balanced Awareness Mix."
Compare scenarios and run the best mix
Compare scenarios side by side on budgets, GRPs, reach, and performance, then choose the optimal mix to deploy to your chosen channels.
Use Cases
How media planners use the Media Planning Agent
Build scenario options for pitch presentations
Spin up multiple strategic scenarios in minutes — ideal for new business or client strategy presentations.
Strategic testing & tradeoff analysis
Explore what happens when you shift dollars across channels, then show clients the tradeoffs.
Mid-flight reforecasting
Budgets change mid-campaign? Adjust your mix in real time to reflect new spend and goals without rebuilding the plan.
Collaborative plan review
Save and share scenario versions for internal review or client-facing discussions to keep every stakeholder aligned.
Platform Connectivity
Experience the entire Akkio platform.
Media Planning is one of many connected workflows in Akkio—where strategy shapes your audiences, audience insights guide your plan, and performance measurement closes the loop.
