Akkio Blog

Your source for all things digital marketing, predictive analytics, data, and more to keep your agency ahead of the curve with AI.

Akkio Partners with Horizon Media to Usher in a New Era of AI-Driven Marketing

Strategic Partnership Forms Multi-Year Collaboration to Revolutionize AI’s Role in Solving Marketing Challenges and Enhancing Client Outcomes

Introducing Akkio AD LLM, an AI Platform Custom-Built for Advertising Agencies

Akkio's Agency Data LLM enables agencies to chat with campaign data in natural language to build audiences, create visualizations, and uncover insights.

Using AI & Data to Drive Business Outcomes: Insights from Akkio

Learn about how Akkio is reforming agency operations and optimizing marketing strategies using artificial intelligence and data analytics.

Beyond Prompt Engineering: Why Media Agencies Need Context Engineering to Win with AI

While Most agencies use prompt engineering, the winning ones have moved to context engineering. Here's why it matters.

Akkio Accelerates Growth for Horizon Media

Horizon Media & Akkio co-develop AI platform, cutting campaign work from hours to minutes, enabling $800M deal closure.

5 Key Takeaways from Cannes Lions 2025 for Media Agencies

Cannes Lions 2025 marked the shift from AI hype to practical implementation. 5 takeaways for agencies ready to productionize AI.

LG Ad Solutions and Akkio Partnership Transforms Television Analytics: From Terabytes to Insights in Minutes

LG & Akkio transform TV ad data analysis—instant insights from terabytes of viewer behavior via simple natural language queries.

3 Ways Leading Media Agencies Are Building AI-First Cultures

Microsoft closes Xandr DSP to focus on AI-powered advertising, signaling major industry shift.

The End of Traditional DSPs: Microsoft’s AI Pivot and What it Means for Your Campaigns

Microsoft closes Xandr DSP to focus on AI-powered advertising, signaling major industry shift.

Media Agency Roadmap to Smarter Build vs. Buy AI Decisions

Explore whether to build or buy AI solutions — and how to strategically bridge the gap.

Breaking Down Data Silos With Advertising-Specific LLMs

Discover how advertising-specific LLMs transform media agencies by providing instant data insights, breaking silos, and more.

Data, Decisions, & Disruption: Expert Panel Reveals How AI Is Reshaping Advertising

Industry experts discuss how AI is revolutionizing advertising through enhanced data utilization, transformed agency models, and strategic implementation.

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