Meet Akkio

Akkio is a pioneering AI data platform transforming how advertising and marketing agencies leverage data. Our cutting-edge platform empowers users to unlock AI and machine learning capabilities - allowing natural conversation with live data, auto-generating visualizations, and forecasting key metrics with unparalleled speed.

At its core, Akkio provides a powerful yet user-friendly interface to democratize AI across agency teams. Media strategists can analyze performance through natural language. Analysts can build predictive models to guide investment. Client teams can quickly generate compelling data storytelling.

Akkio is revolutionizing how agencies extract value from data. We're on the hunt for a talented and driven Content Marketing Manager to join our remote team to serve as Akkio's editor-in-chief and lead our content strategy. In this role, you will develop and execute a comprehensive content strategy that maintains a consistent voice across channels, connects with target audiences throughout the customer journey, and drives key metrics.

What you will bring

• 3+ years of B2B SaaS content marketing and storytelling experience as a writer/editor, with a knack for focusing on the big picture narrative while maintaining an eye for detail.
• A passion for rapidly learning about the broader language AI landscape and keeping a keen eye on emerging industry trends.
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions to create impactful content programs that drive key metrics.
• The ability to evaluate content marketing and promotion strategies to identify what's working and what's not - from both a marketing and creative perspective.
• Exceptional communication skills and proficiency with SEO, content optimization, marketing automation (e.g. HubSpot), and CMS tools.
• Ability to work in a fast-paced environment, manage multiple priorities effectively, and apply an intellectual curiosity with a team-oriented mindset.
• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• Preferred but not necessary: Experience in AdTech, Ad Agency, or AI Marketing space.

What you will be doing

Content Strategy & Brand Voice:

• Act as Akkio's editor-in-chief, establishing brand guidelines and ensuring consistent voice/tone across all content touchpoints.
• Develop and execute a comprehensive content strategy aligned with target audiences and driving key metrics throughout the customer journey.

Content Creation & Management:

• Own the full content production lifecycle - ideation, creation, editing, SEO optimization, publishing, and content operations/workflows.
• Produce/oversee a wide range of content types - interactive tools, web experiences, videos, case studies, resource libraries, webinars, talk tracks, events etc.
• Maintain an organized content repository and CMS for efficient storage/distribution.

Content Promotion & Distribution:

• Drive content promotion strategies across owned channels (social, email, website) and through partner/earned media opportunities.

SEO & Traffic Growth:

• Manage SEO strategy to drive significant organic traffic growth.

Performance Measurement & Optimization:

• Implement comprehensive measurement framework tracking metrics like traffic, engagement, leads, conversions.
• Analyze data, provide actionable insights, and continuously optimize content initiatives to improve effectiveness and ROI.

Cross-Functional Collaboration:

• Collaborate cross-functionally with design, marketing, sales, and product teams to develop and manage the overall content calendar and roadmap, ensuring alignment across all content initiatives.
• Responsible for award submissions and earned media opportunities.

Process Improvement:

• Continuously enhance content creation processes, guidelines and best practices to drive quality and efficiency.