Published on

January 8, 2024


No Code AI: Democratizing Machine Learning and Data Analytics

No-code has finally come to democratize AI, with tools like Akkio for tabular data, Teachable Machine for image or video data, and tools like Rossum.
Craig Wisneski
Co-Founder & Head of G&A, Akkio

In 1957, the first major programming language, Fortran, was released. While Fortran is a general-purpose language, this was also the start of data science and programmatic data analytics. Algorithms and libraries soon came out for tasks like linear algebra and data visualization.

However, it was a long time until data analytics became more accessible. Writing software is complicated, and the vast majority of the world can’t code. Roughly one-half of one percent of the world can code, so a no-code solution is a prerequisite for accessible data analytics and the vast majority of AI applications.

We have come a long way from the early days of software, and everyone is increasingly enabled regardless of their technical capabilities. We’re now all familiar with some basic no-code data analytics products, namely tools like Excel, Google Sheets, and Tableau. While these tools have made simple analytics highly accessible, businesses are asking for more. Nowadays, companies need predictive analytics to better understand customer churn, employee attrition, financial fraud, and many other KPIs.

Stagnant dashboards and “one-pager reports” aren’t enough to compete in today’s data-driven world. This is where no-code AI comes in, enabling business users to quickly and easily build and deploy machine learning (ML) models.

What it Means to Democratize Artificial Intelligence

Artificial Intelligence is traditionally a highly complex field, requiring technical experts for data processing, data engineering, model building, deployment, maintenance, and more. This means that only technology companies with massive budgets (like apple) could afford to use AI, and it was inaccessible to small and medium enterprises. Now, it’s finally changing, and AI is becoming more accessible to all.

With new no-code AI platforms, it takes seconds to build and deploy predictive models. Seriously. Akkio provides the machine learning tools that enable you to develop and deploy AI models in a few clicks. Our proprietary model training process takes as little as 10 seconds. You can sign up for free, and model training is always free, so there’s no risk in building models to see how well they perform.

By drastically lowering the financial and technical barriers to entry, Akkio makes machine learning models accessible to organizations at every level.

Building and Deploying AI

The traditional process of building AI models involves programming languages like Python, libraries like PyCaret, web frameworks like Flask, and cloud environments like Heroku. Each of these tools is highly complex and would take years to master, and this is only to make an extremely barebones AI model.

Akkio’s proprietary automated machine learning technology (AutoML) lets you create ML models in record time without writing code, allowing even expert data scientists to save a significant amount of time. And you can do it all from a very easy-to-use visual interface - no software development skill required. 

For example, let’s say you wanted to build a segmentation model to predict and reduce customer churn in real-time. With Akkio, you’d simply upload a historical customer dataset, select the churn column, and hit predict. You could then deploy it in one click, such as via the Akkio API or using Zapier. In the background, mountains are moved to create a stable, scalable production environment for your AI model, but it’s effortless and nearly instant for the user.

Enabling Competition With Enterprise

Large corporations used to have an “unfair advantage” in machine learning, which is that they could afford large teams of highly technical talent to build and deploy AI over many months.

Virtually all of the Forbes Global 2000 use AI in some way. The first company on the list, ICBC, uses machine learning to analyze customer interaction logs, provide product recommendations, and more. The second company on the list, CCB (another Chinese bank), has locations staffed with AI robots. The third company, JPMorgan Chase, uses AI for various tasks, including anomaly detection, intelligent pricing, fraud detection, and more.

It used to be nearly impossible to compete in these areas, as relatively few companies worldwide have the budgets to throw at traditional machine learning projects.

With no-code platforms, these use-cases have become orders of magnitude easier. You can build and deploy AI-enabled automation such as text classification models like those at ICBC or fraud detection models like those at JPMorgan Chase in minutes.

Indeed, you can now effortlessly use AI to predict any metric, whether it’s employee retention, costs, or lead scoring and lead conversion. What was once a herculean task is now almost trivial, in much the same way that data visualization and analytics once required programmers, and can now be done with tools like Excel and Tableau.

That said, not all “no-code” machine learning platforms are equal - with some being decidedly more low-code than no-code. For example, mentions that deploying their AI functionality into production may take up to 6 months and use around 1,500 lines of code in AWS, with an average contract price of over $12 million. Clearly, the product isn’t focused on ease-of-use, speed, or affordability but rather on unlocking the ability to automate highly complex, feature-heavy applications.

The right no-code AI tool for you depends on your specific needs. So far, we’ve covered just tabular AI or using machine learning on data in the format of tables, like CRM data, Excel sheets, or CSVs. However, there are also no-code applications democratizing AI for image data, audio data, and video data.

Why legacy solutions lack accessibility

Extraordinary as the current state of machine learning technology is, with its potential to enable predictive analytics and automate decision making, it is largely inaccessible to many organizations. This lack of accessibility is due in large part to the legacy, code-based solutions that still dominate the field.

While these solutions may be powerful, they are also complex and difficult to use. They require significant technical expertise to set up and maintain, which can be a barrier for many organizations. Additionally, these solutions are often inflexible, making it difficult to adapt them to changing needs or environment.

For instance, consider the process of creating infrastructure that can support scalable machine learning. Even with the use of containers and virtualization, it can be a daunting task. The process requires expertise in both the machine learning algorithms and the infrastructure itself.

And that is just one example. In order to really make use of machine learning, organizations need to be able to access data in a way that is usable by the algorithms. This means having data pipelines that can efficiently transform and move data to where it needs to be.

And once the data is in place, there are still a lot of parameters that need to be tuned in order to get the most out of the algorithms. This can be a time-consuming and iterative process.

For many organizations, the above considerations make it impractical to use legacy machine learning solutions. They simply lack the expertise and resources needed to make them work.

However, there is hope. Newer, more accessible solutions are emerging that address some of these challenges. These solutions are often cloud-based and require less technical expertise to set up and use. Additionally, they are often more flexible and easier to scale. As these solutions become more prevalent, we can expect machine learning to become more accessible to a wider range of organizations.

Other No-Code AI

There are several great no-code AI tools for image, audio, and video data. Microsoft’s Lobe AI is a free image classification tool that you can download to make visual AI models without code. Teachable Machine is Google’s answer to Lobe AI and goes beyond image classification with a simple workflow that can classify video scenes and even audio. Moreover, while Lobe needs to be downloaded, Teachable Machine works entirely in your browser.

These are the biggest names in no-code tools for non-tabular data. An up-and-coming alternative is RunwayML, which has a “green screen” feature that lets you cut objects out of videos and a “generative media” feature that enables you to create synthetic images and videos.

There are also no-code AI tools for use-cases like document processing: Nanonets and Rossum are two great startups in this space. Of course, the big players have their own AutoML tools in this area, such as Amazon’s Textract, Google’s Vision AI, or Microsoft’s Azure Computer Vision.

These tools, however, fail to accomodate business users who would like to use machine learning, but don’t have the resources or skillsets necessary to do so. Further, in a comparison between Akkio and legacy machine learning solutions, it was found that Akkio was 100 times faster, while offering free model training, similar accuracy metrics, and an easier to use interface.

As machine learning technology continues to evolve, it is important that accessibility keeps pace. Otherwise, the potential benefits of this powerful technology will remain out of reach for many organizations.


The no-code movement has helped democratize a wide range of applications over the past several decades, starting with spreadsheet tools like Excel and then moving to dashboarding tools like Tableau. No-code has finally come to democratize AI, with tools like Akkio for tabular data, Teachable Machine for image or video data, and tools like Rossum AI for documents.

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.