Published on

November 24, 2023


Best AI Tools for Business in 2024

Discover the best AI tools for business in 2024, enhancing productivity and competitiveness through automation, data insights, and customer engagement.
Katie Goldberg
VP of Marketing

Artificial intelligence (AI) is revolutionizing businesses and workplaces globally. According to a recent IDC report, worldwide spending on AI is forecasted to double in the next four years, growing from $50 billion in 2020 to more than $110 billion in 2024.

As AI capabilities continue to evolve rapidly, a plethora of AI tools and solutions have emerged to help businesses streamline operations, unlock growth opportunities, and gain a competitive edge.

This comprehensive guide explores the transformative impact of AI across key business functions and details some of the best AI tools for business that are shaping the future of enterprises.

Key Takeaways:

  • The best Artificial Intelligence (AI) tools for business are enhancing productivity by automating repetitive tasks and generating valuable insights from data analysis. Studies show AI automation can improve business productivity by over 40%.
  • A software like Akkio allows advertising and marketing agencies the ability to search all enterprise data effortlessly. Agencies can enhance client engagements from initial pitches to campaign optimization and final reporting.
  • Leading AI tools like ChatGPT are enabling natural conversations between businesses and customers at scale through AI-powered chatbots.
  • AI content creation tools like Lumen5 help create immersive videos with stock media assets using customizable templates.
  • AI email tools like Writer assist with organizing, drafting, and sending targeted marketing emails.
  •, another AI-powered tool, empowers meeting management using AI for automated transcription, note-taking, and summarization.

Understanding AI Tools in Business

Artificial intelligence (AI) tools refer to software solutions that utilize advanced AI algorithms and machine learning algorithms to automate tasks, analyze data, optimize workflows, and enhance business capabilities.

They provide AI solutions using machine learning, natural language processing (NLP), computer vision, and predictive analytics to improve business value.

Scope and Applications

AI tools have a vast scope of applications across an enterprise, including:

Business Process Automation: Automating repetitive, high-volume tasks in finance, HR, and customer service using AI-based process automation tools like Automation Anywhere and UiPath.

Chatbots and Customer Service: AI-powered chatbots like Chatfuel and Yellow Messenger are enabling conversational customer interactions.

Content Creation: AI content tools like Jasper help generate blog posts, and social media content using NLG.

Data Analysis: Data analysis platforms like Akkio allow deeper data insights for analytics.

Email Marketing: AI email assistants like Phrasee optimize and personalize marketing emails.

From front-end customer interactions to back-end data processing, AI is augmenting human capabilities for enhanced outcomes.

Categories of AI Tools for Business

In today's dynamic business landscape, the adoption of AI tools spans various domains, from enhancing customer experiences to optimizing internal processes.

AI Tools for Project and Time Management

AI-based project and time management tools help teams collaborate effectively to complete projects within defined timelines.


Ayanza's Project Management Dashboard
Ayanza's Project Management Dashboard

Ayanza allows project planning, task allocation, tracking progress, and real-time team communication on a unified platform powered by AI.

Key Features

  • AI-based project status tracking
  • Milestone and deadline tracking
  • Automated notifications and reminders
  • Knowledge sharing workspaces


Notion's Team Dashboard
Notion's Team Dashboard

Notion improves team productivity using AI-based project dashboards, calendars, reminders, and collaboration tools.

Key Features

  • Interactive project dashboards
  • Customizable project templates
  • Task management automation
  • Team workload management

With comprehensive AI service, teams can seamlessly coordinate to deliver projects without delays or cost overruns.

AI Tools for Content Creation

AI-powered content creation platforms generate high-quality, human-like content using natural language processing.


Jasper, An AI marketing tool
Jasper, An AI marketing tool

Jasper helps create comprehensive marketing materials, including marketing copy, blog posts, emails, and social media posts using AI content generation.

Key Features:

  • Customizable AI writing assistant
  • SEO-optimized content creator
  • Integrates with Word, Google Docs
  • Delivers creative headlines and subject lines


Rytr, the AI writing tool
Rytr, the AI writing tool

Rytr is an AI writing assistant that structures and enhances text to convey ideas more effectively.

Key Features:

  • AI-powered text structuring
  • Grammar correction and text enrichment
  • Custom writing style analysis
  • Readability scoring and vocabulary expansion

AI gives content creators a prolific co-pilot for faster high-quality content creation, saving hours of effort.

AI Tools for Customer Relationship Management

AI-driven tools analyze customer behavior and assist sales professionals by providing deeper insights to attract, engage, and retain customers more effectively.

HubSpot CRM

Hubspot: Conversation Intelligence
Hubspot: Conversation Intelligence

Hubspot CRM centralizes contacts, deals, tasks, and customer communication channels on one AI-powered platform.

Key Features:

  • Contact management automation
  • AI meeting scheduling assistant
  • Predictive lead scoring
  • Personalized email sequencing

Leading AI Tools for Business in 2024

Various AI tools help businesses streamline operations and pave the way for growth and efficiency using data-driven insights. Here's our list of the leading AI tools for business in 2024.

AI Tools for Data Analytics and Decision-Making

AI-powered tools for Data Analytics and Decision-Making help structure, process, and explore data to drive faster and more data-driven decisions in business operations.


Build and analyze your brand with Akkio

Akkio's AI data platform lets you chat with data for deeper insights, embed self-serve analytics into your platform, and predict outcomes that optimize for any KPI – helping agencies and companies drive more intelligent business outcomes.

Powered Analytics with Generatic AI using Akkio
Powered Analytics with Generatic AI using Akkio

Key Features:

  • AI analysis lets you chat with your data
  • Automated reports, visualizations, dashboards
  • Build predictive and forecasting models with a click
  • White-label to clients or embed into your platform


Databricks: data intelligence platform powered by generative AI.
Databricks: data intelligence platform powered by generative AI.

Databricks allows unified data analytics by integrating data processing, machine learning, and collaborative workspaces on one platform backed by AI automation.

Key Features:

  • Automated infrastructure provisioning
  • AI-powered SQL analytics interface
  • Machine learning model management
  • Interactive collaborative workspaces

AI Communication Tools

AI-powered communication tools help engage customers and employees by simplifying interactions.


ChatGPT, an AI chatbot
ChatGPT, an AI chatbot

ChatGPT automates customer interactions, provides support, generates content, and more through conversational AI across communication channels.

Key Features:

  • Natural language conversational ability
  • Contextual responses like a human
  • Multilingual support in over 50 languages
  • Integrates with chat tools like Slack, Salesforce

Google Gemini

Google's Gemini: Setting new benchmarks in language models | SuperAnnotate

Google Gemini optimizes content based on website visitors' behaviors, helping to find answers, summarize articles, and translate texts powered by AI.

Key Features:

  • Conversational AI assistant
  • Simplifies finding answers using Google Search
  • Summarizes complex information easily
  • Translates over 100 languages

With AI interwoven into communication, businesses can provide always-available, personalized engagement that nurtures relationships.

AI Tools for Marketing and Sales

AI marketing tools help teams create targeted campaigns, generate leads, close sales faster, and improve customer lifetime value.


Persado, AI powereerd text-content generation for Marketing
Persado, AI powered text-content generation for Marketing

Persado taps the power of AI and emotional intelligence to create consumer-friendly, high-performing marketing messages tailored to the audience.

Key Features:

  • AI-generated emotionally engaging content
  • Testing and refinement built-in
  • Detailed performance analytics dashboard
  • Omnichannel campaign orchestration

Gong Launches Deal Intelligence to Transform Revenue Pipeline Management -  Gong

Gong leverages AI on customer interaction data from emails, calls, and video conferences to uncover trends, patterns, and insights that help optimize sales performance.

Key Features:

  • Conversation intelligence from customer interactions
  • Identification of competitive differentiators
  • Sales coaching and rep performance tracking
  • AI-driven opportunity risk assessment

AI gives sales and marketing professionals an ‘intelligent assistant’ to understand customer needs better and deliver relevant messaging for stronger connections.

Integration and Implementation of AI Tools

While AI innovation seems promising, effectively integrating AI tools into business processes brings certain challenges.

Challenges with Adopting AI Tools

The following challenges may arise while adopting AI tools in business processes.

Data Quality Issues

Many legacy systems have data stored in siloed formats, making consolidation and processing difficult, and hindering AI tool performance.

Integration Difficulties

Complex dependencies between various business systems obstruct smooth integration with AI tools.

Cost Constraints

Short-term ROI measurement remains a barrier for small and medium businesses to adopt AI tools.

Talent Shortage

As AI tool development happens rapidly, finding qualified talent to implement and maintain AI solutions poses problems.

However, with deliberate efforts to curate data, re-engineer processes, and skill up employees, the disruptions can be managed for successful technology transformation.

Overcoming Implementation Challenges

Here are some solutions to overcome common AI adoption barriers:

Phased Rollouts

Start with a limited launch, learn and refine the AI tool before organization-wide deployment.

Collaboration with Partners

Technology vendors and system integrators can help manage integrations, data flows, and changes to processes.

Focus on Change Management

Prepare employees for an AI-enabled workplace through training in new roles and responsibilities.

Develop AI Expertise In-house

Hire AI talent for tool selection, and implementation and maximize long-term value.

FAQs About AI Tools for Business

Can AI generate an entire business plan automatically?

Yes, AI writing tools like Upmetrics can help create an entire business plan with all standard sections in just a few hours by asking relevant questions. The AI-generated plan can help secure funding or scale the startup.

What are some challenges of incorporating AI tools in a business?

Top challenges include data quality issues, integration difficulties with legacy IT systems, measuring return on investment, and finding qualified talent to implement AI solutions. It requires deliberate change management efforts.

However, certain tools such as those offered by Akkio cater to such change management by guiding organizations through a structured, intentional, evidence-based, sequential process to meet objectives and minimize barriers to success.

How can small retail businesses use AI to grow revenue?

Retail AI applications like customer behavior analysis to tailor promotions, automated inventory planning using demand forecasting, personalized recommendations, and AI-powered chatbots for customer support can drive retail revenue growth.

What are some must-have AI skills future marketing teams need?

Familiarity with AI applications in marketing like predictive analytics, content creation, campaign optimization, and speech and text analysis will be key. Learning basic data and analytics skills to measure AI effectiveness is also critical.

With the exponential evolution of artificial intelligence, AI business tools hold immense potential to transform enterprises and fuel innovation. As thought leaders have suggested, in the AI age, the most successful companies will be the ones that embed AI comprehensively across operations.

With Akkio's easy-to-use no-code AI platform, companies can start adopting AI within their operations to grow their business as soon as possible.

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