Published on

January 5, 2024

Use Cases

AI Use Cases in Real Estate: Unraveling the Tech-Driven Transformation

From automated valuation models and virtual reality tours to AI-powered chatbots and lead generation, the potential of AI in real estate is vast.
Julia Dunlea
VP of Marketing
Use Cases

Artificial intelligence (AI) is transforming the commercial property sector, revolutionizing the way property features are bought, sold, and managed. With its ability to automate tasks and enhance efficiency, enabling lots of AI use cases in real estate.

According to JatApp, Global market size of AI in real estate is going to grow up to $737 billion in 2027, while overall AI spending will be $97.9 billion by 2023 which is 2.5 times more than in 2019 (source). 

Imagine gaining valuable insights and making data-driven decisions as a real estate professional with the help of artificial intelligence. AI can analyze property features, rental prices, and area trends to provide agents, or brokers, with tailored recommendations for prospective buyers in the housing market.

The future of real estate lies in embracing the potential of artificial intelligence. Are you ready to leverage AI to enhance property features and better serve prospective buyers?

AI Use Cases in Real Estate Transactions

AI technologies have revolutionized the real estate industry, providing innovative solutions for property management and enhancing customer experiences. From automated valuation models to virtual reality tours, AI is making a significant impact on real estate transactions, benefiting both agents and property features.

AI-powered chatbots

AI-powered chatbots have transformed the way clients interact with real estate businesses, brokers, and property management agents. These chatbots utilize artificial intelligence to enhance the client experience and streamline communication processes.

These intelligent AI bots, powered by advanced AI technologies and AI software, can provide instant responses to inquiries, saving time and improving customer satisfaction. With the help of these AI tools, brokers can efficiently handle customer queries and provide prompt assistance.

Chatbots powered by AI provide round-the-clock support in the real estate business, helping potential buyers access information whenever they need it for real estate transactions.

By automating routine tasks such as answering frequently asked questions or scheduling property viewings, chatbots free up valuable time for agents to focus on more complex matters in the real estate industry. Real estate AI technologies and AI software have revolutionized the way real estate transactions are conducted, making processes more efficient and streamlined.

Automated valuation models (AVMs)

AVMs use AI technologies and machine learning algorithms to help analyze extensive data and generate precise property valuations, enhancing security.

Many appraisers, and even Wall Street institutions, use these AVMs to value residential properties. Consumer-ready AVMs also exist on property listing sites like Zillow and Trulia.
- Investopedia

These models consider various factors such as location, market trends, property features, comparable sales data, and security. AI technologies help in analyzing and processing this information to provide accurate insights and recommendations.

By eliminating human bias and subjectivity, AVMs provide objective property valuations that help sellers determine fair market prices and ensure security.

AVMs also benefit buyers by enabling them to assess whether a property is priced appropriately before making an offer with the help of AI.

Virtual reality (VR) tours

VR tours have transformed the way properties are showcased in the real estate market, thanks to the integration of AI technology and personalized content. Although not strictly an AI technology, VR is becoming increasingly affordable thanks to the development of new AI tools.

Potential property buyers can now remotely explore properties through immersive virtual reality experiences powered by AI.

This AI technology eliminates the need for physical visits during initial stages of property transactions, saving both property buyers and sellers valuable time and resources.

Startups like Transported make it easy to generate VR tours. Transported’s VR platform doesn’t require a proprietary camera and they don't lock you in. Videos can be shared with people that don’t own a headset, and the VR tour will definitely help increase the future value of the house.

VR tours allow clients to virtually walk through properties, examine property details closely, and get a realistic sense of property space before deciding on visiting the property in person. Property managers have a new superpower.

AI makes property searching fun and interactive

In today's digital era, sifting through the housing market with the aid of Multiple Listing Services (MLS) has become as easy as pie. Prospective homeowners can cherry-pick properties by tailoring their search to specific locations, sizes, prices, and architectural styles. However, even with these filters, finding the perfect home can feel like searching for a needle in a haystack, consuming a significant chunk of time.

Enter Zillow, a game-changer in the home search process. Harnessing the power of AI, Zillow takes the legwork out of house hunting. It gathers and sifts through a customer's preferences, presenting only those homes that tick all the boxes. With this smart recommendation system, customers are served up the crème de la crème of property listings, accelerating the journey to finding their dream home.

AI-Powered Lead Generation in Real Estate

Machine learning algorithms analyze user behavior to identify potential leads with high conversion probability. By analyzing data such as property search history, content engagement, and demographic information, AI can pinpoint individuals who are most likely to become genuine prospects for real estate agents and companies.

Considering that 53% of marketers spend at least half of their budget on lead generation, AI-powered lead generation can help property owners and platforms like Zillow decrease their average cost per lead, and service more customers effectively.

Predictive analytics play a crucial role in helping real estate agents target their marketing efforts more effectively. AI algorithms can analyze historical data on rental growth, property development, and market trends to provide insights into which areas or properties are likely to experience increased demand. Armed with this information, brokers can tailor their content marketing strategies and promotional activities to attract potential buyers or tenants.

Taking a look at industry data from Ruler Analytics, it’s clear that Real Estate needs a new start in terms of lead generation. The average conversion rate for the niche is 1.7%, against the 9.3% for professional services!

conversion rate by industry for lead generation, article on ai use cases in real estate
(source), copyright Ruler Analytics

Natural language processing (NLP) is another powerful tool that enables automated lead qualification through email or chat conversations in the property industry.

Real estate professionals can use AI-powered chatbots or email systems that utilize NLP algorithms to engage with potential leads and gather relevant information about their property preferences and requirements.

Conversational AI is technology that can communicate and have conversations with real humans. Conversational AI can answer questions, understand sentiment, and mimic human conversations.
- Hubspot

This automated approach saves time for both the property agent and the client by quickly filtering out unsuitable property options and focusing on those that meet the client's property needs. Decreasing the time to conversion means closing more deals.

Advanced Data Analysis with AI

AI algorithms, powered by artificial intelligence and machine learning technologies, have revolutionized data analysis in the real estate industry. AI algorithms can swiftly process and analyze large volumes of real estate data, facilitating predictive modeling for market trends in the property industry.

AI algorithms empower real estate professionals to make data-driven decisions, leveraging accurate insights derived from market data. Here's how these algorithms are reshaping the real estate industry:

  • Predictive Modeling: AI algorithms analyze historical sales data and other pertinent information to identify hidden patterns and correlations. This predictive modeling allows real estate professionals to devise accurate pricing strategies and forecast market changes.
  • Sentiment Analysis: AI-powered sentiment analysis tools scrutinize social media data to measure public perception of a property or location. This insight is invaluable in understanding consumer sentiment towards specific areas or properties, enabling targeted marketing strategies and enhanced customer engagement.
  • Data Security: AI technology bolsters data security measures within the real estate sector. AI algorithms can identify anomalies and potential threats in large datasets, safeguarding sensitive information from unauthorized access.
  • Efficiency and Accuracy: AI models can process and analyze large amounts of data much faster and more efficiently than humans. This leads to quicker results and insights, allowing businesses to respond and adapt more rapidly. Additionally, AI algorithms can identify complex patterns within data that might be missed by human analysts, leading to more accurate insights and predictions.
  • Automation: AI techniques can automate time-consuming tasks that analysts need to produce manually. This reduces the likelihood of human errors and bias, and allows data analysts to focus on more strategic tasks.

Improving Construction and Project Planning with AI

Computer vision technology plays a crucial role in the building industry, enhancing property construction and project planning processes. By leveraging AI capabilities, various property tasks can be automated, leading to improved safety compliance, progress tracking, and resource allocation for property development.

Using computer vision technology, construction sites can be effectively monitored for safety compliance. For example, ehsAI claims their clients can save up to 80% of time and money with accurate Environment, Health, and Safety compliance automation.

AI-powered cameras analyze real-time footage to identify potential hazards and ensure that workers adhere to safety protocols on the property. This not only reduces the risk of accidents but also minimizes human error in monitoring procedures. New startups are even experimenting with cameras without an actual… lense!

Machine learning algorithms are employed to optimize project schedules for property construction by analyzing historical data and resource allocation. 81% of project professionals report their organizations are being impacted by AI technologies (birdviewpsa).

Leveraging the power of algorithms, the property development industry can now create efficient timelines that take into account variables like weather patterns, material availability, and labor needs. This foresight allows for the early identification of potential hiccups or slowdowns, paving the way for a smoother execution of construction projects.

Moreover, the advent of robotics automation is ushering in a new era in the property construction sector. Imagine robots, armed with cutting-edge AI, executing tasks such as bricklaying or painting with an unmatched blend of precision and speed. This wave of automation is not only trimming down costs tied to manual labor but also turbocharging productivity on construction sites, transforming the way we build.


Artificial intelligence (AI) has evolved from a luxury to a necessity in real estate, turbocharging operations, streamlining deals, and skyrocketing efficiency.

Imagine AI slashing property valuation time while offering accurate pricing. It's a double win, improving transactions and boosting customer satisfaction. AI is also a game-changer for lead generation, expertly identifying potential buyers or sellers, saving time, effort, and boosting deal success.

But AI's magic doesn't end there. It digs deep into data mines, unearthing invaluable insights on market trends and investment risks. It's like a crystal ball for smarter, data-informed decisions.

So, real estate pros, it's time to embrace AI with Akkio, the easy-to-use AI platform designed to power your business. Try Akkio for free today, boost your productivity and step boldly into the new age of AI.

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