Akkio's self-serve predictive modeling feature simplifies ad creative optimization by enabling marketers to build custom predictive ROAS models for ad creative instantly. Try this recipe to analyze historical campaign data to determine the most high-impact visuals, copy, and messages to boost ROAS. Uncover actionable, data-backed creative insights to guide development with just a few clicks, skipping the lengthy guesswork of additional A/B testing. Akkio bridges skill gaps with an simple workflow that places intuitive advanced predictive business intelligence into marketers' hands to drive performance.
Ensure your historical paid media data set has the proper variables to run this creative prediction. The data variables used in this particular recipe included Ad Name which describes creative variables tested within the name of the ad, campaign name, ad body, campaign objective, CPA, Clicks, CVR, and ROAS. You can include as many different historical creative variables as you would like to analyze in aggregate, as long as you have corresponding ROAS outputs for each.
Import your data (via table or Akkio-supported integration of choice) in this categorized creative element format
All columns labeled as “Number” should contain only numeric inputs, and columns labeled as “text” should contain only text inputs.
Use the prebuilt Data Cleaning options to quickly perform basic data cleanliness steps (e.g. Standardize Date Columns) In this case, we removed outliers from the ROAS column, and removed empty cells as it will negatively impact predictions.
The report generated once the model is complete is called the Key Insights report. These insights highlight correlations and driving factors that impact the outcome, which will help you understand where to act next
Repeat this process across all of your tracked historical ad data. The model will adapt to the fields within the data set as long as historical ROAS data is present for each creative variable tested. Reach out for a demo if you have more questions. Connect your own data and try the recipe yourself with our free two-week trial.