Published on

November 24, 2023

Business Intelligence

14 Best Product Feedback Tools (+ AI Superpowers)

Product feedback tools are essential in helping businesses collect valuable customer insights. Start taking action and analyze your data with AI.
Giorgio Barilla
Digital Marketing Specialist
Business Intelligence

Understanding customer needs and preferences is crucial for businesses to thrive. Product feedback tools are a vital resource to help companies collect crucial insights and improve customer satisfaction.

With the advent of AI, the potential of these feedback platforms has skyrocketed, reshaping the way businesses gather and analyze feedback. Are you ready to harness the power of product feedback tools and make better decisions with a deeper understanding of your customers?

Key Takeaways

  • Product feedback tools can help businesses collect customer insights and improve products & services at scale;
  • Tools for product feedback enhanced by AI offer expanded capabilities for generating reports and addressing pertinent business issues. Akkio is a viable choice for businesses aiming to analyze feedback and surveys to determine sentiment, cluster meaning, and more.
  • Other popular solutions include survey platforms (Typeform/Google Forms), feature voting boards (Canny/Upvoty), satisfaction surveys (Delighted/Nicereply) as well as review & social media monitoring tools (G2/Brand24) and analytics platforms like Mixpanel or Amplitude.

Why Use Product Feedback Tools?

Abstract of customer sentiment by Midjourney

Product feedback tools facilitate the collection of vital customer insights, which businesses can use to enhance their products and services while improving customer satisfaction. Selecting the right product feedback tool can lead to increased customer engagement, improved project management, less customer support tickets and more insightful decision-making processes. These tools are essential for companies looking to stay ahead in today’s competitive landscape, where customer satisfaction is paramount.

With a plethora of popular product feedback software tools available, businesses can leverage specialized website survey solutions, in-product surveys, feedback widgets, and more to gather and analyze product feedback together. These facilitate the collection of both quantitative and qualitative data, offering a holistic view of customer needs and preferences. From simple feedback forms to advanced analysis tools powered by AI, the product feedback landscape is continually evolving to meet the ever-changing demands of businesses and customers alike.

Collecting product feedback can pose challenges such as handling various channels, overcoming low response rates, and effectively prioritizing feedback. By using tools to collect feedback from multiple channels, you can create a smooth feedback loop, facilitating continuous improvement in products and services.

Akkio: Best Prodct Feedback Tool Powered by AI

Akkio is an AI-powered tool to help analyze feedback. It provides a comprehensive suite of features catering to various roles in organizations, including Chat Data Prep™, Chat Explore™, Forecasting, Generative Reports, and Akkio's AI capabilities, smooth integrations, and user-friendly interface position it as a prime option for businesses seeking to analyze feedback and surveys to determine sentiment, cluster meaning, and more.

Key Features of Akkio

Akkio is the AI data platform of the future, and allows product teams to analyze data from surveys and collect user feedback across platforms with machine learning.

For example, Chat Data Prep™ is a self-service data preparation solution that facilitates users to quickly and easily ready data for analysis. Chat Explore™ enables users to analyze real-time data and visualize survey sentiment.

Furthermore, Akkio offers the following features:

  • Text & Sentiment Analysis: use the platform to gauge customer sentiment online (for example, on Twitter) or analyze their survey responses with our text analysis engine;
  • Integrating with other tools: Akkio seamlessly integrates with a variety of other business tools, creating a unified system for data analysis. This ease of integration allows for a more streamlined workflow and efficient data management.
  • Providing predictive analytics for forecasting future trends: With Akkio's predictive analytics capabilities, businesses can forecast future trends and make data-driven decisions. This can be particularly useful in anticipating market changes and staying ahead of the competition.

Survey-Based Product Feedback Tools

Survey-based tools such as Typeform and Google Forms offer customizable surveys and templates to gather product feedback, accompanied by varying degrees of analytics and integrations. These tools offer businesses the flexibility to create tailored surveys that cater to their specific needs while still providing valuable insights into customer preferences and satisfaction levels.

As businesses continue to seek the right product feedback tools, survey-based solutions remain a popular choice for their versatility and ease of use.


Typeform is a software as a service company that specializes in online form building and online surveys. It provides businesses with the ability to collect the data they need through forms, surveys, quizzes, and more.


  • Customizable templates: Tailor your forms to fit your unique business needs.
  • Drag-and-drop form builders: Easily create forms without needing any coding knowledge.
  • Data validation: Ensure the accuracy and integrity of the data collected.
  • Integrations with other services: Connect with platforms like Zapier, Slack, and Salesforce to streamline your workflow.
  • Compliance: Adheres to GDPR and other data privacy regulations, ensuring your data is secure.


  • Pricing: Starting at $35/month, it might be a bit pricey for small businesses or startups.
  • Versatility: While it is versatile, it might have more features than a small business needs, which could lead to unnecessary complexity.

Google Forms

A screenshot of Google Forms

Google Forms is a free, user-friendly tool that allows individuals and businesses to create custom online forms and surveys. It offers various question types, including multiple choice, checkboxes, and drop-down menus, among others. The results are analyzed in real-time and can be accessed with either a personal Google account or a Google Workspace account.


  • Easy to use: Google Forms is known for its user-friendly interface, making it easy for anyone to create a form or survey.
  • Real-time analysis: As soon as responses start coming in, Google Forms begins analyzing the results.
  • Free: Google Forms is completely free to use, making it accessible for everyone.


  • Limited question types: While Google Forms does offer a variety of question types, it doesn't provide as many options as some other survey tools.
  • Lacks advanced features: Google Forms is a great tool for basic surveys and forms, but it lacks some of the advanced features and AI-powered capabilities offered by other product feedback tools.


UserVoice is a product feedback management tool that enables businesses to collect and analyze customer feedback and make data-driven product decisions. It provides a platform for users to share, vote, and discuss feedback, helping businesses to understand what their customers truly want.


  • Feedback Platform: UserVoice's platform allows customers to share, vote, and discuss feedback, giving businesses a clear understanding of what their customers want.
  • Data-Driven Decision Making: With UserVoice, businesses can make data-driven product decisions based on the collected feedback.
  • Integration: UserVoice integrates with popular tools such as Jira, Zendesk, and Salesforce, allowing for seamless data management and workflow enhancement.


  • Pricing: UserVoice's pricing is not transparently listed on their website, which may deter some businesses.
  • Limited Customization: Some users have reported that UserVoice offers limited customization options compared to other product feedback tools.
  • Complex Interface: Some users find UserVoice's interface to be complex and not as user-friendly as other tools.

Feature Voting and Suggestion Boards

Tools like Canny and Upvoty provide feature voting and suggestion boards, empowering users to vote for and suggest new features, thereby assisting businesses in capturing product feedback and prioritizing product enhancements.

By leveraging feature voting and suggestion boards, businesses can foster greater customer engagement and ensure their products continually evolve to meet the changing demands of their users.


Canny is a feature voting board that helps capture, organize, and assess customer feedback. It is a comprehensive platform to get valuable insights from customer feedback. Its product feature voting board allows users to cast their vote for their preferred features and facilitates businesses to identify the voters and automatically complete the feedback process.

With Canny, a versatile and efficient solution for managing feedback and feature requests, you can enjoy multiple integrations that facilitate the transfer of data to project management tools.


  • Multiple integrations: Canny provides seamless connections with various project management tools, making data transfer a breeze.
  • Versatile solution: It offers a comprehensive solution for managing both feedback and feature requests.
  • Ideal for enterprise: Canny's easy-to-use and intuitive interface makes the process of gathering and managing feedback a breeze, especially for large-scale businesses.


  • Pricing: Canny’s paid plan is priced at $400 per month, which might be steep for some businesses.
  • Limited features on free plan: The freemium plan comes with limited features and integrations, which may not be sufficient for businesses with complex feedback management needs.


Public demo of Upvoty

Upvoty is a comprehensive feedback management platform that provides businesses with an array of features to streamline the process of collecting and managing customer feedback and feature requests. With Upvoty, businesses can create and organize feedback boards for feature voting, communicate progress through product roadmaps and changelogs, create private boards, hide user data, and assign tasks to team members.

In addition, Upvoty integrates seamlessly with popular CRMs, email software, and collaboration tools, making it a well-rounded solution for businesses of all sizes.


  • Comprehensive solution: With feedback boards, product roadmaps, private boards, and team task assignments, Upvoty provides a comprehensive solution for managing customer feedback and feature requests.
  • User data privacy: Upvoty offers the option to hide user data, ensuring customer privacy.
  • Integrations: Upvoty integrates seamlessly with popular CRMs, email software, and collaboration tools, thereby enhancing workflow efficiency.


  • Learning curve: The multitude of features might require a learning curve for some users.
  • UX: while the UI/UX is very clean, it might lack polish from time to time.

Customer Satisfaction and NPS Surveys

Analyzing your customers - by AI

Customer satisfaction and NPS surveys, offered by tools like Delighted and Nicereply, provide valuable feedback on customer experiences and satisfaction levels. These types of surveys help businesses analyze customer experience:

  • Product feedback
  • Make informed decisions about product improvements
  • Marketing strategies
  • Customer success initiatives

By leveraging customer satisfaction surveys and feedback responses from NPS surveys, businesses can gain a better understanding of their customers’ needs and preferences, ultimately leading to improved customer satisfaction and loyalty.


NPS software feedback dashboard - Public Example on the Delighted Website
NPS software feedback dashboard - Public Example on the Delighted Website

Delighted is a sophisticated survey software designed to streamline the collection of product, customer, and employee feedback. With its vast array of features and integrations, Delighted is a suitable choice for businesses of all sizes that aim to collect and analyze customer feedback, gather insights on product performance, measure customer satisfaction, or improve employee engagement.


  • Variety of Question Types: Delighted offers over eight different question types for survey creation, providing versatility in data collection.
  • Comprehensive Dashboard: The dashboard provides a central location for tracking feedback data, simplifying data management.
  • Data Segmentation: With filters for data segmentation, you can easily categorize and analyze your data.
  • NPS Score Tracker: Delighted includes a dedicated Net Promoter Score (NPS) tracker, assisting businesses in measuring customer loyalty.
  • Sentiment Analysis: With Pivot table reports, you can conduct sentiment analysis to understand customer feelings towards your product or service.


  • Price: Delighted's pricing might be a concern for some businesses, particularly smaller ones or startups. The cost starts at $224 per month when billed annually, which might be a bit steep for some.
  • Limited Free Features: While Delighted does offer a free plan, the features are limited. Businesses with more complex needs might find the free plan insufficient.

In summary, Delighted is an excellent choice for enterprise-level businesses seeking a comprehensive solution for relationship surveys. Its extensive features and integrations make it a powerful tool for gathering and analyzing feedback.


Nicereply is a specialized tool in the realm of feedback management. Its primary focus is on evaluating and enhancing user satisfaction by capturing key metrics such as transactional Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). It is equipped with features that allow users to easily conduct one-click CSAT, CES, and NPS surveys, customize survey templates, set up automated survey triggers, and access survey analytics.


  • Nicereply's focus on key metrics such as NPS, CSAT, and CES allows businesses to gather comprehensive feedback and optimize user satisfaction.
  • Flexible survey options: The ability to conduct one-click CSAT, CES, and NPS surveys, customize survey templates, and set up automated survey triggers offers businesses flexibility in how they collect feedback.


  • Lack of feature voting or suggestion boards: Unlike some other feedback management tools, Nicereply does not offer feature voting or suggestion;
  • Limited AI Capabilities: Compared to some other tools, Nicereply does not offer AI-powered analytics or sentiment analysis, which could limit the depth of insights derived from the feedback.

User Experience Research Platforms

A customer using a user experience research platform
Visualizing customer choice - Midjourney

User experience research platforms like EnjoyHQ and Userbit help businesses to consolidate feedback, foster team collaboration, and understand user needs. These platforms aid in making informed product decisions and improving user experience.


EnjoyHQ is a user research platform that brings together and organizes user research data, supports collaboration within teams, and aids in making data-driven decisions.


  • Organize data: Consolidates and structures user research data
  • Encourages collaboration: it provides a shared platform for discussion and decision-making
  • Facilitates data-driven decision making


  • Pricing: Paid plans, starting at $1000/month, may be expensive for some businesses
  • Freemium plan offers limited features and seats


Inside UserBit's platform
Inside UserBit's platform

Userbit is a comprehensive platform designed to streamline the research and design processes for UX and product teams. It offers a suite of robust data analysis tools and aids teams in extracting quantifiable insights from qualitative research.


  • Comprehensive UX Research: Userbit provides a platform for extensive user experience research, offering a wide array of tools for data analysis.
  • Collaborative Design: The platform encourages collaboration among team members, making it easier to share insights and make collective decisions.
  • User-Centered Approach: Userbit's focus on user-centered design means the platform is built with the end-user in mind, leading to better product decisions and improved customer satisfaction.


  • Learning Curve: Due to its comprehensive nature, new users may face a steep learning curve when first using Userbit.
  • Pricing: The cost of Userbit may be prohibitive for some smaller businesses or startups.

Review and Social Media Monitoring Tools

Platforms like G2 and Brand24, which monitor reviews and social media, assist in tracking brand mentions and gathering feedback from online reviews and social media platforms. By monitoring brand mentions, customer reviews, and social media conversations, businesses can gain valuable insights into customer needs and preferences, helping them make more informed product decisions.

These are outside-facing tools, so you would use them to understand how customers are talking about you online versus an internal analysis of product usage.


G2 Homepage visualizing best software for project management
G2 Homepage

G2 is a platform that serves as a hub for business software reviews in real-time, assisting users in making informed purchasing decisions based on the experiences of others. With its extensive range of reviews and product comparisons, G2 is able to provide an impartial and comprehensive overview of business software, helping users find the most suitable software for their needs.

G2’s unique features, such as a rating system, user-generated reviews, and product comparison, make it an invaluable resource for businesses seeking reliable software solutions.


  • Wide Range of Reviews: G2 hosts a large number of reviews across various categories of business software, providing users with a wide array of options to choose from.
  • User-Generated Content: The reviews on G2 are generated by users, ensuring that the feedback and ratings are unbiased and genuine. This is where your customers talk about you.
  • Product Comparison: G2 allows users to compare different software products side-by-side, making it easier to make informed decisions.


  • Quality of Reviews: Since the reviews are user-generated, the quality of reviews can vary greatly, and some may lack depth or detail.
  • Potential Bias: There may be potential bias in reviews as companies can incentivize users to leave positive reviews.
  • Overwhelming Information: The vast number of reviews and options can be overwhelming for some users, making it difficult to make a decision.


Brand24 is a renowned social media listening tool that monitors all public sources, such as social media, news, blogs, videos, forums, podcasts, and reviews. It provides businesses with valuable insights into the online conversation surrounding their brand and product. Whether you want to track and engage with people talking about your company or analyze your brand's online presence, Brand24 is equipped with features to meet your needs.


  1. Comprehensive Source Tracking: Brand24 tracks a wide range of public sources, providing a holistic view of your brand's online presence.
  2. Engagement Features: The tool allows you to engage directly with people talking about your company, enhancing your customer relationship management efforts.
  3. Variety of Features: Brand24 offers a suite of features, including sentiment analysis, keyword tracking, competitor analysis, social media monitoring, influencer identification, and data visualization.
  4. User-Friendly Interface: The dashboard of Brand24 is user-friendly, making it easy for businesses to monitor and analyze their online presence.


  1. No Free Version: Brand24 doesn't offer a free version, which might be a barrier for small businesses or startups.
  2. Limited Customization: The tool might not offer as much customization as some businesses would like.
  3. May Require Training: While Brand24 is user-friendly, new users might require some training to fully utilize all its features.

Product Analytics Tools for Contextual Understanding

Product analytics tools such as Mixpanel and Amplitude offer a contextual understanding of user feedback, assisting businesses in making data-driven decisions to enhance products. They mix well with other popular product feedback tools in the stack like form builders and sentiment analysis on social media.

When combined, these tools give businesses both the 'what' and 'why' behind customer behavior. Surveys and social media analysis provide the 'why' - they explain the reasons behind customer feedback and their sentiment. Meanwhile, Mixpanel and Amplitude provide the 'what' - they show what users are actually doing within the product.


Mixpanel Boards give your whole team easy access to key metrics throughout the user journey - Example from their Website

Mixpanel is a powerful product analytics platform that provides businesses with insights into user engagement. Starting at $25 per month, it offers a cost-effective solution for businesses of all sizes.


  • User Segmentation: Allows businesses to segment users based on behavior, offering insights into different user groups.
  • Funnel Analysis: Helps businesses understand the user journey and identify areas for improvement.
  • A/B Testing: Enables businesses to test different versions of their product to determine which one performs better.
  • Cohort Analysis: Provides insights into user behavior over time, helping businesses understand how different groups of users engage with their product.


  • Learning Curve: Due to its comprehensive nature, new users might require some training to fully utilize all its features.
  • Limited Free Features: While Mixpanel does offer a free plan, the features are limited. Businesses with more complex needs might find the free plan insufficient.


Amplitude is a comprehensive product analytics tool that equips businesses with a robust digital optimization system. It helps businesses keep up with user behavior through features such as user segmentation, cohort analysis, A/B testing, funnel analysis, retention analysis, and behavioral analytics.


  • Comprehensive Analytics: Amplitude offers a wide range of features that provide deep insights into user behavior.
  • User Segmentation: It allows businesses to segment users based on behavior, helping to understand different user groups better.
  • A/B Testing: This feature enables businesses to test different versions of their product to determine which one performs better.


  • Learning Curve: Due to its comprehensive nature, new users might require some training to fully utilize all its features.
  • Pricing: The cost of Amplitude may be prohibitive for some smaller businesses or startups.


In conclusion, product feedback tools are essential in helping businesses collect valuable customer insights and enhance customer satisfaction. A plethora of tools, including AI-powered solutions like Akkio, survey-based tools like Typeform and Google Forms, feature voting boards like Canny and Upvoty, and product analytics tools like Mixpanel and Amplitude, are available to cater to diverse business needs. However, to truly harness the power of customer feedback, it's crucial to take action. Start by identifying the right product feedback tool for your business.

If you're looking for an AI-powered solution, consider trying Akkio. With its comprehensive suite of features, Akkio can help you analyze feedback and surveys to determine sentiment, cluster meaning, and more. Don't just read about it - experience it for yourself. Start your free trial with Akkio today and take your customer feedback analysis to the next level.

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