Optimize Marketing ROI with AI: Predicting Content and Pipeline Performance
Discover how Akkio's predictive AI platform can revolutionize your marketing funnel, enabling you to identify inefficiencies and make predictions about pipeline, lead scores, content performance, and more.
Thursday, June 22nd 2023
11am PST | 2pm EST
Jason Huber
What to Expect
In this webinar, we will explore data challenges across marketing and sales and show how Akkio's predictive AI platform can significantly enhance your marketing funnel – identifying inefficiencies and driving revenue growth.
You will learn how to:
- Approach common data challenges in marketing with AI, and why tools that don’t let you look forward may be holding your team back.
- Identify inefficiencies and gain insights in moments by exploring your data using natural language.
- Build AI models for marketing use cases like lead scoring, sales pipeline, ad spend, and SEO, so you can start optimizing your marketing funnel immediately.
- Share your predictions with your team and apply them to make informed data-driven decisions that drive revenue growth, enhance customer acquisition, and improve overall marketing ROI.
Your Host
Jason Huber
Director of Solutions Engineering
@ Akkio
Jason is the Director of Solutions Engineering at Akkio, where he leads a team of AI experts to drive customer value. With a background as Director of Field Enablement at DataRobot, Advisory Solutions Engineer for Cisco Systems, and over 12 years of teaching university-level computer science, Jason has a wealth of experience in the AI industry. He also led the Product team for a CRM solution that incorporated ML/AI, which was privately sold in 2014. Jason holds a BSCS from DeVry University, an MBA from Keller Graduate School, and is currently finishing his Ph.D. at Northcentral University.