How AI Is Transforming Data Analytics for Agencies

Explore the potential of AI beyond content - and into the world of data analytics. We brought together AI agency experts from Accenture Song, T&Pm (WPP), and Fathom to delve into the AI strategies and technologies agencies use to predict future outcomes for campaign optimization and automatically surface key insights – Driving smarter business outcomes.

What to Expect

  • ​AI Opportunities for Agencies: How AI is currently being used by agencies in the data and analytics space, and where leaders are headed.
  • Automating Data Processes with AI: Reporting processes and jobs at agencies today are ripe for automation. AI can speed up these tasks and free up talents' time.
  • Predictive Analytics: Predictive analytics, driven by AI, enables teams to drive better optimization and performance.

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