Akkio Blog

Your source for all things digital marketing, predictive analytics, data, and more to keep your agency ahead of the curve with AI.

Akkio Partners with Horizon Media to Usher in a New Era of AI-Driven Marketing

Strategic Partnership Forms Multi-Year Collaboration to Revolutionize AI’s Role in Solving Marketing Challenges and Enhancing Client Outcomes

Introducing Akkio AD LLM, an AI Platform Custom-Built for Advertising Agencies

Akkio's Agency Data LLM enables agencies to chat with campaign data in natural language to build audiences, create visualizations, and uncover insights.

Using AI & Data to Drive Business Outcomes: Insights from Akkio

Learn about how Akkio is reforming agency operations and optimizing marketing strategies using artificial intelligence and data analytics.

Transform Agency Knowledge into Strategic Power with Akkio Strategy Agent

Akkio’s Strategy Agent helps agencies turn accumulated knowledge into strategic insights for faster, market-leading campaign decisions.

Why Leading Media Agencies are Ditching DSP Audience Tools

Explore the key differences between traditional DSP audience capabilities and Akkio's innovative approach.

AI is Transforming Data Use in Media Agencies. Executive Leaders Share How

The transformation of data usage in media agencies is fundamentally changing how agencies deliver value to their clients.

Unlock Audience Intelligence: How AI is Revolutionizing Audience Building

AI-driven audience building is not only the future of the industry, but also a present-day solution to common challenges faced by media agencies.

What DeepSeek Means for Media Agencies

Learn how DeepSeek R1's breakthrough AI model is reshaping the economics of AI, driving innovation, and creating new opportunities for media agencies.

Abraham Parangi

The Power of Audience Experimentation in Media Agencies

Learn how agencies that embrace a more experimental mindset and expand their measurement frameworks will be able to deliver even more effective campaigns.

The Future of AI in Advertising: Why 2025 and Beyond Will Transform the Industry

As we look ahead to 2025, the advertising industry is on the brink of a revolution driven by artificial intelligence (AI).

Introducing Audience Agent: A Game-Changer for Media Planners and Strategists

Transform audience planning with Akkio’s Audience Agent for more precise, impactful campaigns.

How AI is Reshaping Media Planning: Insights from Fireside Chat with Monks and Akkio

Media and tech experts share their insights into how AI is revolutionizing approaches media strategy, audience building, campaign optimization, and reports

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