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As AI becomes embedded in more daily functions, from writing emails to analyzing campaign performance to building media plans, its success depends on a singular reality: it must be accessible to everyone, not just those with technical skills.
If AI remains locked behind specialized roles and complex interfaces, it becomes another gatekeeper, another tool that concentrates power rather than distributes it, another technology that widens gaps instead of closing them.
That's why the partnership between Havas Media Network and Akkio matters. It's a bet that AI can — and must — be an equalizer.
AI’s evolution has created a paradox. We have incredibly powerful tools — large language models, predictive analytics, agentic workflows — but most people still can't use them effectively. The technology exists at global scale, but the ability to harness it remains concentrated among those with technical expertise.
For a global communications company like Havas, with 23,000 employees across 100+ markets, bridging this gap represents a massive opportunity.
Havas has already built Converged.AI, their proprietary operating system that harnesses over 20 billion data points. They've launched Ava, their AI platform that brings together the best LLMs into a unified portal.
But the question isn't just about having powerful AI tools. It's about ensuring 23,000 people across every geography and discipline can actually use them.
The technology has finally matured to the point where AI workflows can be productionized at global scale across immense enterprises. Real gains in efficiency and value delivery are now possible, but the user experience challenge remains.
That's where the Akkio partnership comes in. Havas isn't just building tools for technical practitioners; they're building tools that are accessible and democratized for the entire agency and all of their clients. The goal is to get more people with different skill sets, different capabilities, and different backgrounds thinking differently about accessing, utilizing, and acting on data and insights.
The partnership spans Havas' markets globally, making this the first time Akkio is collaborating with a global holding company at this scale. Beyond global AI agents, the partnership includes development of localized agents designed to address regional nuances and client needs.
The goal is to improve global client outcomes by supercharging audience, planning, and measurement capabilities so client teams can move faster and focus on high-impact work. With Akkio's AI, Havas's teams can confidently scale their unique skills, not replace them.
To learn more about this partnership, read the full press release.
Transform your campaign workflows with powerful AI that delivers measurable results.