Put agents to work today
Transform your campaign workflows with powerful AI that delivers measurable results.
Book a meeting
Over the past five years, AI has made the concept of a quick fix feel infinitely more tangible. Struggling with bidding? There’s an agent for that. Creative optimization not quite optimized? There’s an agent for that too.
And while a quick fix can satisfy immediate needs, it comes with a familiar downside: short-term gains often lead to long-term pain. One-off solutions — whether AI-powered or not — rarely scale or provide lasting intelligence.
In our recent webinar, Akkio hosted some of the media industry’s most compelling thinkers: Jon Reilly, CEO & Co-Founder, Akkio; Matthew Kane, SVP, Data & Analytics, Digitas; Anant Veeravalli, Global Chief Analytics Officer, IPG; and Enzo Ricciulli, Global Lead AI & Innovation, Mediaplus to discuss why quick fixes fall short and why organizations need a connected AI infrastructure, not just another universal agent.
Connectivity is about more than faster access to data and about turning intelligence into something collective. When AI tools are interconnected, they form a cognitive system capable of learning from multiple inputs across platforms. This allows teams to make smarter decisions faster, while simultaneously improving the AI itself.
For media agencies, this means AI goes beyond execution tasks, contributing to a learning ecosystem where each new data point or action improves overall performance. The result is a system that scales efficiently and intelligently across multiple campaigns and clients.
"Connectivity turns intelligence into something collective, building a system that learns and adapts over time." – Enzo Ricciulli, Mediaplus
Agencies operate across a patchwork of platforms — media, CRM, retail, creative, and PR — each generating data that, on its own, tells only part of the story. Fragmentation leads to “partial truths” that can misguide decision-making.
By unifying these data sources into a single, connected system, agencies can uncover correlations, predict key outcomes, and respond in real time. For example, combining call center data with ad exposure insights allows teams to intervene proactively, improving retention and targeting. This connected intelligence makes data actionable and empowers teams to focus on strategy instead of constant firefighting.
"Data exists everywhere, but intelligence out of the data still seems to be quite scarce." – Anant Veeravalli, IPG
It’s easy to prototype an AI agent; scaling it across multiple campaigns and clients is where complexity arises. Connected AI infrastructure lets agencies safely automate repetitive workflows, maintain transparency, and expand into new applications without losing oversight.
Proper observability is key. Teams must be able to see how AI makes decisions, inspect outputs, and ensure that automation aligns with organizational objectives. By implementing these controls, agencies can safely scale AI while avoiding black-box workflows that create risk or erode trust.
"Shine a light on every automated process—everything needs to be observable to scale safely." – Jon Reilly, Akkio
Even the most advanced AI cannot replace human judgment. Successful agencies use AI to augment teams, giving them headspace to focus on high-value, strategic work while machines handle repetitive tasks. Humans provide the context, intuition, and decision-making that ensures AI outputs are accurate, actionable, and relevant.
This human-in-the-loop approach also makes AI adoption smoother. Teams are more likely to trust and use AI when they understand the logic behind its recommendations and can intervene when needed, ensuring better outcomes and higher adoption rates across the organization.
"AI frees teams to focus on high-value work, but humans still make the critical decisions." – Enzo Ricciulli, Mediaplus
Agencies that integrate people, processes, and AI into a unified ecosystem gain speed, scale, and leverage that one-off agents cannot match. From faster insights to smarter decision-making and end-to-end automation, connected AI transforms workflows and unlocks new opportunities for client growth.
In a world where every agency has access to similar AI tools, the differentiator becomes how you organize your people, data, and processes. Connected intelligence allows agencies to move beyond tactical optimization toward strategic foresight, making them truly competitive in an increasingly AI-driven industry.
"When all AI systems are connected, organizations gain speed, scale, and leverage across every workflow." – Jon Reilly, Akkio
To learn more from our experts, watch the full webinar recording here.
Transform your campaign workflows with powerful AI that delivers measurable results.