Measurement
Most dashboards leave you waiting on an analyst. Measurement puts you in control — so you can explore, adapt, and share insights your way.
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capabilities
From Data to Direction—Instantly
Start with a pre-built performance view
Save time by skipping dashboard setup with pre-built views that instantly surface key metrics like spend, reach, and ROI—all in one place.
Get AI-generated recommendations
Reduce manual analysis with AI that flags pacing risks and suggests optimizations like reallocating budget to higher-ROAS channels.
Explore and analyze your data your way
Get answers faster with flexible filters, detailed views, and interactive chat—whether breaking down results from campaign to creative or asking which partner delivered the lowest CPA.
Customize and share dashboards effortlessly
Work more efficiently and at scale by tailoring dashboards once with natural language and duplicating them for new campaigns or clients in seconds.
Use Cases
How media analysts use the Measurement Agent
New business pitches
Drop in performance snapshots and strategic takeaways from past work using standardized, AI-powered templates.
Trend spotting
Identify shifts in performance over time to detect early signals, seasonal changes, or emerging opportunities.
Cross-channel analysis
Quickly compare outcomes across channels, partners, and tactics to identify what's driving results—and what to optimize.
Client reporting
Deliver clear, real-time results with built-in explanations—so clients know what’s working, why it’s working, and what’s next.
