Stop Wrestling with Data: How Akkio Chat Engine Transforms Media Analytics

Media teams waste countless hours preparing data instead of analyzing it. A simple question about campaign performance can derail your entire afternoon, resulting in hours of pulling reports, joining tables, and formatting results for presentations. 

The solution: Akkio Chat Engine lets you ask complex data questions in plain English and get client-ready answers in seconds. No data prep, no SQL queries, just insights that help you win pitches and drive results.

What makes Chat Engine different from regular AI tools?

Most AI chat tools treat your data like generic information. They don't understand that "CPM" means something different in media than manufacturing. They can't grasp your client relationships, campaign stages, or the specific metrics that matter in advertising.

Chat Engine is purpose-built for media teams. It understands your workflows, speaks your language, and delivers insights in formats you can use immediately.

Key differences:

• Multi-table analysis without complex setup
• Media-specific intelligence that knows industry terminology
• Client-aware responses that fit your current campaign stage
• Flexible output formats (summaries, visuals, filters, logic)

How does Chat Engine actually work?

Chat Engine uses a three-step process called RAG (Retrieval-Augmented Generation):

1. Retrieve – Pulls the most relevant data across all connected sources
2. Augment – Adds real-time context about users, workflows, and clients
3. Generate – Delivers summaries, filters, logic, or visualizations instantly

This happens in seconds because the system has already indexed your data and generated rich context in advance.

What can I do with Chat Engine that I can't do elsewhere?

Ask questions across multiple data sources

Skip the data prep. Ask a single question that spans multiple tables and get instant answers. Whether you're analyzing campaign performance across platforms or comparing audience segments from various sources, Chat Engine handles the complexity.

Upload and analyze any file type

Drop decks, briefs, and PDFs directly into your conversation. No reformatting required. Chat Engine analyzes everything together for comprehensive insights.

Get live web data (Strategy Agent only)

Pull in real-time competitor insights, industry trends, and market data without leaving your workflow. It's like having a research assistant that works 24/7.

Choose your output format

Get answers exactly how you need them:

• Summaries for quick updates
• Filters for data exploration
• Logic for technical validation
• Visuals for client presentations

Why should I trust Chat Engine with my data?

Your data stays in your control. Run Akkio in your own environment with embedded deployment. Connect any data warehouse while keeping sensitive client information secure and compliant.

Every output is validated. All code-based responses are checked, optimized, and repaired before delivery. This ensures accuracy, security, and speed you can rely on.

Built for enterprise reliability. No guessing, no hallucinations—just verified insights you can present directly to clients.

What agents and tools use Chat Engine?

Chat Engine powers specialized workflows across Akkio's platform:

Strategy Agent

• Research with internal docs and live web insights
• Synthesize POVs and identify trends
• Support strategic pitches with comprehensive intelligence

Audience Agent

• Create audiences using natural language
• Explore audience behaviors through conversation
• Report on segment comparisons and opportunities

Dashboard Builder

• Explore data with natural language queries
• Build live dashboards in minutes (viewership, CPG, measurement)
• Generate project-specific reports combining analysis and visuals

Custom Agent Workflows

Build your own specialized agents for attribution analysis, competitive intelligence, or campaign optimization. Chat Engine adapts to your specific use cases.

How do I get started with Chat Engine?

Ready to stop wrestling with data and start winning more pitches? Schedule a call today with our team of experts to learn more.