LG Ad Solutions and Akkio Partnership Transforms Television Analytics: From Terabytes to Insights in Minutes

The television advertising landscape has a data problem. Not a lack of data — quite the opposite. The challenge lies in making sense of the massive volumes of viewer behavior data that flow from connected TV screens every second.

LG Ad Solutions has just solved this challenge through a strategic partnership with Akkio, fundamentally changing how advertisers interact with automatic content recognition (ACR) data.

The Power of ACR Data

ACR data represents one of the most valuable datasets in modern media. Captured directly from LG Smart TV screens, it offers an unrivaled, moment-by-moment view of what audiences actually watch, skip, and engage with. This isn't survey data or panel estimates—it's real behavior from real viewers at massive scale.

However, the richness of ACR data has historically come with a cost: complexity. The sheer volume — 1.45 terabytes of data — made rapid analysis nearly impossible, relegating insights to time-intensive, manual processes that couldn't keep pace with the speed of modern advertising.

The Akkio Advantage

With Akkio’s AI-first infrastructure, what once took days of analysis can now happen in minutes through natural language queries. Instead of waiting for data teams to process reports, marketers can simply ask questions and get instant answers from billions of data points.

"The glass is a real-time window into consumer behavior — and ACR is our conduit," explains Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions. "Access alone isn't enough; the data must be usable. Akkio lets our customers query billions of data points in natural language and get answers instantly."

Democratizing Data-Driven Decisions

This partnership does more than accelerate processing speed — it democratizes advanced analytics across entire organizations. No technical expertise, prompt engineering, or AI background required. Anyone can now converse with terabyte-scale datasets and receive actionable insights.

The implications are profound. Marketing teams can optimize campaigns with unprecedented agility, make data-driven decisions in real time, and drive measurable performance on the largest screen in the home — all without relying on technical intermediaries.

A Fundamental Shift

"We're changing who gets to participate in data-driven decision-making," notes Jon Reilly, Co-Founder and CEO of Akkio. "By combining deep insight with consumer-grade ease of use, we're enabling LG Ad Solutions' clients to move at the speed of business."

Each brand receives a dedicated, cloud-hosted instance with enterprise-grade privacy and security, ensuring that sensitive consumer insights remain protected while maximizing accessibility and usability.

This partnership represents a fundamental shift in how ACR data is experienced, understood, and applied. In an industry where timing and agility determine success, the ability to transform vast datasets into instant intelligence isn't just an advantage; it's essential.

The future of television advertising isn't just about having the right data—it's about making that data immediately actionable for everyone who needs it.

To learn more about this partnership, visit the Akkio x LG landing page.